Jayden Carter is 21 years old, and is the founder of Cartersole.

He was born and raised in Reading but spent two years in London from the age of 18 to 20. Whilst based in Reading, he became a fashion model, walking in London fashion week and involved in shoots for the likes of Tom Ford and other big brands.

“This always motivated me to start my own brand, and now I have done just that!”

The brand was first founded in April 2019 in Reading, England and all shoes are handcrafted in Portugal in a small and ethical factory. Since the launch of the business on 29 January 2021, there has been a real buzz around Cartersole and capturing the attention of people from all age groups. When the brand was first created, the vision was to create a popular sleek looking silhouette, that is fit for any occasion.

We now hope to continue and push on to become a leading footwear brand in the UK.